Web Analytics Software

Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics

Posted by tatum.farley in March 8, 2010

As we all know, is critical to the success of visitor traffic of any website.

If you do not know how many views your pages get, how can one know whether someone will see your website, products or services? With an online business, you can not afford it, the effectiveness of your marketing, message content or site design is to guess.

Ideally, you need to know which pages are displayed, how long visitors on one side, from whatever side it and then click Next. Also, if you can see, the Keywords used to search for you, or they see what clicked link to access.Your site (referral link) you engine great information for SEO (search Optimization) of your site content and keywords. All this is part of the Web Analysis. The more you about website analytics, the better prepared you be to get the most out of your site traffic and visitor usage.  Read With these basics and you’ll be ready to go you are looking for an effective visitor.

To increase traffic reporting service, find the best properties for the price, and your Web site effectiveness.Who are your visitors?They spend many hours identifying your target audience. Through SEO, you spend even more time and often money to your keywords, search focusIndexing and content for this market. You dedicate yourself to the searchoptimum visitors by geography, interest, demographics and other importantCriteria, all for one purpose … To the attention of potential customers orCustomers.Once you know your audience, you need to know whether your effortseffective. You will need your web site visitor tracking statistics. Web analyticsAnalysis of your website traffic and distribution of data into actionable informationReports.

Visitor stats you need for the best tracking include how many totalVisits ( “hits” on your website pages that the total number of views bywhoever) your site visits, unique page views (views of a particular page) by the same visitor, and the geographical location of your visitors. TheAdvantage of geographical location is that you where you can monitor yourVisitors are coming from. For example, DogWidgets.com (note: fictionalCompany) began selling to one region in the U.S., but was always trafficfrom Canada and Germany. Owner realized that marketing was necessary to focusfor a given geographic area.

What are your visitors looking for?

This area of analysis is a great opportunity for SEO and refinement of yourKeyword strategies. With a good tracking service, you might get aReport on search engine keyword usage, and clickstream (click path) data. InIn other words, the report shows a breakdown of the keywords your visitorsused to find you and the search engine is used. This information isinvaluable as it regulates exactly what your visitors are looking for, howthe effectiveness of your keywords, and you know what to search enginesThey listed. If the service you offer, you can click the report linkto see what your page rank for this engine, in real time. A good analysisPage is also the click data, which you show the way you areAttendees participated in your site, from page to page. These data are invaluable forMarketing your site and product or service. In order to show the owner of theDogWidget.com has tried to decide which areas to focus on.

Owner’sDog widgets have seen through a variety of applications and Ownersthe keyword report that the search terms in the whole spectrum. Therenot concentrate. This shows that the holders of a marketing strategy is needed to graveVisitors who want specific dog widgets.When they come my site?They also want to monitor your peak traffic hours. This is very easy witha good analysis report. The more detailed your reports show, the moreInformation that you have to work with. You should be able to obtain data on theTheir visits by year, month, week, day and hour. This isimportant information that you really need more than just “Total Visitors”.Should look out for this time breakdown by page views (total views of every) Page of your site and viewed by unique visitors (pages from eachVisitors).

To show the importance that we consider our dog widget site scenario:

DogWidget.com sells a variety of colored widgets for dogs. OwnerNotices through tracking reports that it has a much higher page view of thethe Outdoor widgets on Friday morning. The Outdoor page seemsto compel the highest number of clicks to the order page. No one clicks fromthe Rainy Day widgets page to the order page. Now the owner has theInformation to the Rainy Day review page, and begin to become moreOutdoor advertising themes, advertising customers and markets.Where the visitors come from?When you begin marketing your site, whether Banner and LinkExchanges, classifieds, articles to write, press releases or pay-per-clickAdvertising, you need to know what is best for you and wasting leading toYour time.

Referral link reports help narrow this down and allow you to seewhat active links on the Internet be used to bring site visitors.ForSo, let’s see how our enthusiasm and commitment of dog widget ownerAdvertising. On a shoelace, the owners decided to try to send and SEOPress releases of the week. DogWidget.com has been indexed by severalmajor search engines have been refined by the keyword tagsUsage reports. Seen with the referral reports Owner that the SEObegins to roll forward and is also good to picking a bit of momentum.Nowfor the press releases. Owner will send a new press release each week fortwo months. Without the referral link, would report that owners will be in the darkwhether the links were on the releases will be used if it is a paidDistribution service (and the info is only for a release that a site).With the referral report, Owner was able to send press releases withoutCosts and see what sites picked them up and put her through the clickson the contact links.

Thus, the press release about Vacation dog widgets got amuch attention, excellent. This time was well spent. So now, Owner focusChange can, so efforts are optimized.Why is all this so important?I have to answer that question with a question: do you know how your sitehas done? If you do not already reported to you the real-time traffic informationInformation is necessary to measure visitor performance, how can you know howYour site is really doing? Think of a few decent sales are doing well?Or, because you good feedback, is the location right? If this is the case, you willBilling for inferior results. This is not a concrete tool for any company to manage,and a Website is business. Why do you want to settle for ok “if youthe tools can get with little effort that can bring your site? Our Ownerswanted to quit the “day job” and a real live DogWidgets.com,and with diligence and web analytics, there is a good chance the owner willSucceed, many dogs like to do and at the same time! Please do not contactfor “ok”. Use your website to the next level. All you need is the rightTo work data.

Following an old saying, is attending KnowledgeSite Success.How do you use my site?Your visitors are valuable. The visitors that buy your product or servicepriceless, they are the key to success. You want to make ithappy and keep them coming back. They also want to spread the word to themabout you. And yes, Web analytics can improve this as well. If you knowhow visitors are actually using your site, what pages they visit, how longYou will see the pages they visit, what pages they force them to remain inthe site (click stream), and which pages they use to leave your site (exitPage) will tell you very much. So back to our dog widget site.Owner states that the application appears possible for widgets page, visitors to stay longerInformation than other sites. It was written with humor and is a fun,clean look. Wow, a winner page. However Shows Rainy Day widget as a greatExit page. Not a good side, it seems to kill visited the site. Ok, white holdersThat Rainy Day page needs some redesign and rewriting quickly.Let your website Stall as a rainy day widget.

How does a business at everySite will need to remain focused marketing and continual refinement andon target.

You need to get to your markets, new, interestingand compelling content, you keep your website for those who want to have yourProduct or service. Staying alive on the Web means that you score …Visitors looking for what you have to offer. With a good web analyticsYou have the tools you need to get your website placed in front of your target marketIncrease your ROI and find success on the Internet. And is not that why youhave a website?

Editor Tips

In my last article, things Throw Web Statistics – Part 1, I discussed how the nature of Web technology, self-made absolute precision in the web analytics impossible. We are “guestimating” Visitors, we are inevitably under-counting period, and a visit is an arbitrary unit of time, not a true measure of the activity of a person.Cookie deletion aand acceptance rates are of great importance in the evaluation of web analytics. Every time a cookie is deleted or has not adopted an impact on the visitors and unique visitors is one of the tool. In particular, the visitor count is to be significantly impaired.If you run a media site, and you want a list of the top 10 items have the day, it’s easy. Just use HBX to determine the most popular articles that have your CMS extract the data via the API, and then have your Web application list, press the “on the fly.

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